Creative Director
A Creative Director position is usually found within the film, fashion, advertising, media or
entertainment industries, but may be useful in other creative organizations such as web development
and software development firms as well. In advertising, this means branding and advertising for a
client and ensuring that the new branding and advertising fits in with the client's requirements and the
image they wish to promote for their company or product. The main aspects of this role are to
interpret a client's communications strategy and then develop proposed creative approaches and
treatments that align with that strategy. Another is to initiate and stimulate creative ideas for and from
everyone involved in the creative process.
In other industries, such as videogames, a creative director is responsible for the design, vision and
direction of the product, which is a different role to that of a producer or project manager. Creative
directors are sometimes also called lead designer or chief creative officers depending on the specific
company in question. A creative director is ultimately responsible for the quality of the final creative
work. A Creative Director generally gets the glory when a campaign is a success and takes the blame
when it's a failure.
Copywriters
A copywriter usually works as part of the creative team. Agencies and advertising departments
combine copywriters with art directors. The copywriter has ultimate responsibility for the
advertisement's verbal or textual content, which often includes receiving the copy information from
the client. (Where this formally extends into the role of account executive, the job may be described
as "copy/contact.") The art director has ultimate responsibility for visual communication and,
particularly in the case of print work, may oversee production. Either person may come up with the
overall idea for the advertisement or commercial (typically referred to as the concept or "big idea"),
and the process of collaboration often improves the work.
Most copywriters are employees within organizations such as advertising agencies, public relations
firms, company advertising departments, large stores, marketing firms, broadcasters and cable
providers, newspapers, book publishers and magazines. Copywriters can also be independent
contractors freelancing for a variety of clients, at the clients' offices or working from their own, or
partners or employees in specialized copywriting agencies.
Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however,
technical writing is dedicated to informing readers rather than persuading them. For example, a
copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining
how to use it.
Social Media Specialist
Candidates must demonstrate extensive social media experience. This means that the person is
actively participating in a wide variety of social media activities such as blogging, community
development and management, social bookmarking, commenting, etc. and is well-connected with the
broader social media world. The second important part is that the candidate must be able to think
strategically and be willing and able to work to help implement the programs. Responsibilities may
include: Create a comprehensive social media strategy to define programs that use social media
marketing techniques to increase visibility, membership and traffic across all XYZ brands and
implement and manage social media programs. Establish new alternative ways to leverage social
media activities (“marketing R&D”) Monitor trends in social media tools, trends and applications and
appropriately apply that knowledge to increasing the use of social media. Implement new strategies
and educate the management team and others across the company on incorporating relevant social
media techniques into the corporate culture and into all of the company’s products and services.
Measure the impact of social media on the overall marketing efforts
Candidates will need to show experience in the following areas:
• Marketing (traditional, new media, guerilla and ‘word of mouth’)
• Social media tools and techniques
• Strategy
• Product marketing
• Press and analyst relations
• Business development
• Technology
• Operations
• Sales
• Financial and quantitative analysis
• Project management
Other Skills:
• Creativity
• Willingness to experiment
• Ability to deal with uncertainty
• Ability to contribute individually, and lead, manage or participate in cross-functional teams
• Determination
• Ability to synthesize large amounts of data into actionable information
• Excellent writing skills
• Excellent verbal communication skills
• Persuasiveness
• Ability to create great working relationships and teamwork atmosphere within all levels of the
company
Media Buyer Specialist
Media Buyers are individuals responsible for purchasing time and advertising space for the purpose
of advertising here. When planning what to buy, they must evaluate factors based on but not limited
to station formats, pricing rates, demographics, geographic, and psychographics relating to the
advertisers particular product or service objectives. The Media Buyer needs to optimize what is
bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of the
medium (target audience, time of day for broadcast, etc.), and how much time and space is wanted.
Media Buyers can purchase spot, regionally, or nationally. National Media Buyers might have to
factor in determinates based on a state by state basis. Rates, demand of leads, space, and time, and
state licenses will vary from state to state. National Media Buyers will need National Media Planning to
generate National Media Marketing strategies and National Media Advertising that can be adaptable
from area to area but also work on a national level.
Generically speaking, media buying is a sub function of advertising management. Media Buying is the
procurement of the best possible placement and price of a piece of media real-estate within any
given media. The main task of Media Buying lies within the negotiation of price and placement to
ensure the best possible value can be secured.
Promotions Specialist
Under general supervision from a designated supervisor, this individual is to be responsible for
publicizing and/or promoting, cooperating with producing and publicizing on air and/or in certain jobs
off air campaigns and/or events.
Characteristic of Duties and Responsibilities
1. Selects, assembles, composes, and/or lays out publicity materials, information, and statistics and
releases same through appropriate communication media. While on television it may be Video and
audio materials to produce on air promotions of 10, 20 and or 30 Sec spots, other printing or radio,
internet or news paper companies may require other type of promotional materials such as internet
adds or including but not limited to brochures, flyers, calendars of
events, posters, bulletins, newspaper articles, and technical and trade, journal materials
2. Cooperates with and/or assists promotions department and personnel with promoting,shows, Soap
Operas, and Special Events to accomplish a common purpose or promotional campaign.
3. Depending of the type of media channel or services offered by the company, this position may
assists in soliciting business, which may involve speaking to individuals and to group gatherings.
4. Provides publicity services to newspaper, radio, television, and other mass media.
5. Works closely with personnel of other organizations and/or facilities in maintaining direct mail
address list of donors, clients, and customers and in carrying on block ticket sale solicitations, direct
mail order ticket sales, and related projects
6. Depending on the type of company he or she may have to arrange and assign work space and
other accommodations for visiting professional mass media reporters and public relations personnel
covering events of the organization and/or facility.
7. Certain job positions may require this position to write news releases, obtain and submit
photographs, purchase advertising space, prepare advertisement, writes speeches, and prepares
scripts for radio, television and news papers advertising as required
8. Assists in planning effective promotional campaigns
9. Performs other related duties as assigned
Media/Creative Director
Individual should strive to re-think marketing across every kind of media - currently existing. Manage
the brand, find new ways to communicate the company's innovations, intentions and ideals, and do
work of which the company can be immensely proud. The Media/Creative Director should create new
ideas that push the envelope of what is possible and what is practical. This individual should create a
good atmosphere between great producers, creative personnel, strategists, media experts and
business thinkers. This position usually demands a passionate, collaborative, creative-oriented media
strategists. He or she should promote an innovative and progressive approach in everything he or
she does. Be prepared to produce a broad set of marketing and media skills that can own and drive
key projects for the team. This individual should be prepare to handle other areas of responsibilities
related to his field such as, interacting with other teams responsible for managing and buying media
campaigns and/or other marketing groups.
Other areas of responsibilities:
• Manage and drive the media-thinking and output of the company.
• Be ready to work with advertising agencies, product managers, and internal marketing staff to
establish media goals, objectives, and strategies, within budget.
• Inspire, plan and administer media programs.
• Oversee or Interact with all internal media management work.
• Manage and communicate current trends, innovations, and changes that could affect all aspects of
media planning.
A Creative Director position is usually found within the film, fashion, advertising, media or
entertainment industries, but may be useful in other creative organizations such as web development
and software development firms as well. In advertising, this means branding and advertising for a
client and ensuring that the new branding and advertising fits in with the client's requirements and the
image they wish to promote for their company or product. The main aspects of this role are to
interpret a client's communications strategy and then develop proposed creative approaches and
treatments that align with that strategy. Another is to initiate and stimulate creative ideas for and from
everyone involved in the creative process.
In other industries, such as videogames, a creative director is responsible for the design, vision and
direction of the product, which is a different role to that of a producer or project manager. Creative
directors are sometimes also called lead designer or chief creative officers depending on the specific
company in question. A creative director is ultimately responsible for the quality of the final creative
work. A Creative Director generally gets the glory when a campaign is a success and takes the blame
when it's a failure.
Copywriters
A copywriter usually works as part of the creative team. Agencies and advertising departments
combine copywriters with art directors. The copywriter has ultimate responsibility for the
advertisement's verbal or textual content, which often includes receiving the copy information from
the client. (Where this formally extends into the role of account executive, the job may be described
as "copy/contact.") The art director has ultimate responsibility for visual communication and,
particularly in the case of print work, may oversee production. Either person may come up with the
overall idea for the advertisement or commercial (typically referred to as the concept or "big idea"),
and the process of collaboration often improves the work.
Most copywriters are employees within organizations such as advertising agencies, public relations
firms, company advertising departments, large stores, marketing firms, broadcasters and cable
providers, newspapers, book publishers and magazines. Copywriters can also be independent
contractors freelancing for a variety of clients, at the clients' offices or working from their own, or
partners or employees in specialized copywriting agencies.
Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however,
technical writing is dedicated to informing readers rather than persuading them. For example, a
copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining
how to use it.
Social Media Specialist
Candidates must demonstrate extensive social media experience. This means that the person is
actively participating in a wide variety of social media activities such as blogging, community
development and management, social bookmarking, commenting, etc. and is well-connected with the
broader social media world. The second important part is that the candidate must be able to think
strategically and be willing and able to work to help implement the programs. Responsibilities may
include: Create a comprehensive social media strategy to define programs that use social media
marketing techniques to increase visibility, membership and traffic across all XYZ brands and
implement and manage social media programs. Establish new alternative ways to leverage social
media activities (“marketing R&D”) Monitor trends in social media tools, trends and applications and
appropriately apply that knowledge to increasing the use of social media. Implement new strategies
and educate the management team and others across the company on incorporating relevant social
media techniques into the corporate culture and into all of the company’s products and services.
Measure the impact of social media on the overall marketing efforts
Candidates will need to show experience in the following areas:
• Marketing (traditional, new media, guerilla and ‘word of mouth’)
• Social media tools and techniques
• Strategy
• Product marketing
• Press and analyst relations
• Business development
• Technology
• Operations
• Sales
• Financial and quantitative analysis
• Project management
Other Skills:
• Creativity
• Willingness to experiment
• Ability to deal with uncertainty
• Ability to contribute individually, and lead, manage or participate in cross-functional teams
• Determination
• Ability to synthesize large amounts of data into actionable information
• Excellent writing skills
• Excellent verbal communication skills
• Persuasiveness
• Ability to create great working relationships and teamwork atmosphere within all levels of the
company
Media Buyer Specialist
Media Buyers are individuals responsible for purchasing time and advertising space for the purpose
of advertising here. When planning what to buy, they must evaluate factors based on but not limited
to station formats, pricing rates, demographics, geographic, and psychographics relating to the
advertisers particular product or service objectives. The Media Buyer needs to optimize what is
bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of the
medium (target audience, time of day for broadcast, etc.), and how much time and space is wanted.
Media Buyers can purchase spot, regionally, or nationally. National Media Buyers might have to
factor in determinates based on a state by state basis. Rates, demand of leads, space, and time, and
state licenses will vary from state to state. National Media Buyers will need National Media Planning to
generate National Media Marketing strategies and National Media Advertising that can be adaptable
from area to area but also work on a national level.
Generically speaking, media buying is a sub function of advertising management. Media Buying is the
procurement of the best possible placement and price of a piece of media real-estate within any
given media. The main task of Media Buying lies within the negotiation of price and placement to
ensure the best possible value can be secured.
Promotions Specialist
Under general supervision from a designated supervisor, this individual is to be responsible for
publicizing and/or promoting, cooperating with producing and publicizing on air and/or in certain jobs
off air campaigns and/or events.
Characteristic of Duties and Responsibilities
1. Selects, assembles, composes, and/or lays out publicity materials, information, and statistics and
releases same through appropriate communication media. While on television it may be Video and
audio materials to produce on air promotions of 10, 20 and or 30 Sec spots, other printing or radio,
internet or news paper companies may require other type of promotional materials such as internet
adds or including but not limited to brochures, flyers, calendars of
events, posters, bulletins, newspaper articles, and technical and trade, journal materials
2. Cooperates with and/or assists promotions department and personnel with promoting,shows, Soap
Operas, and Special Events to accomplish a common purpose or promotional campaign.
3. Depending of the type of media channel or services offered by the company, this position may
assists in soliciting business, which may involve speaking to individuals and to group gatherings.
4. Provides publicity services to newspaper, radio, television, and other mass media.
5. Works closely with personnel of other organizations and/or facilities in maintaining direct mail
address list of donors, clients, and customers and in carrying on block ticket sale solicitations, direct
mail order ticket sales, and related projects
6. Depending on the type of company he or she may have to arrange and assign work space and
other accommodations for visiting professional mass media reporters and public relations personnel
covering events of the organization and/or facility.
7. Certain job positions may require this position to write news releases, obtain and submit
photographs, purchase advertising space, prepare advertisement, writes speeches, and prepares
scripts for radio, television and news papers advertising as required
8. Assists in planning effective promotional campaigns
9. Performs other related duties as assigned
Media/Creative Director
Individual should strive to re-think marketing across every kind of media - currently existing. Manage
the brand, find new ways to communicate the company's innovations, intentions and ideals, and do
work of which the company can be immensely proud. The Media/Creative Director should create new
ideas that push the envelope of what is possible and what is practical. This individual should create a
good atmosphere between great producers, creative personnel, strategists, media experts and
business thinkers. This position usually demands a passionate, collaborative, creative-oriented media
strategists. He or she should promote an innovative and progressive approach in everything he or
she does. Be prepared to produce a broad set of marketing and media skills that can own and drive
key projects for the team. This individual should be prepare to handle other areas of responsibilities
related to his field such as, interacting with other teams responsible for managing and buying media
campaigns and/or other marketing groups.
Other areas of responsibilities:
• Manage and drive the media-thinking and output of the company.
• Be ready to work with advertising agencies, product managers, and internal marketing staff to
establish media goals, objectives, and strategies, within budget.
• Inspire, plan and administer media programs.
• Oversee or Interact with all internal media management work.
• Manage and communicate current trends, innovations, and changes that could affect all aspects of
media planning.
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Advertising is the activity of attracting public attention to a product or business, as by paid
announcements in the print, broadcast, or electronic media.
announcements in the print, broadcast, or electronic media.
ADVERTISING
Below are generic title descriptions to be used as guidelines only. We understand that each job
description may vary in responsibilities depending on clients specific needs.
description may vary in responsibilities depending on clients specific needs.
| Contact Number (305)914-0739 or e-mail to Creative Resource Network |
