Creative Director
A Creative Director position is usually found within the film, fashion, advertising, media or
entertainment industries, but may be useful in other creative organizations such as web development
and software development firms as well. In advertising, this means branding and advertising for a
client and ensuring that the new branding and advertising fits in with the client's requirements and the
image they wish to promote for their company or product. The main aspects of this role are to
interpret a client's communications strategy and then develop proposed creative approaches and
treatments that align with that strategy. Another is to initiate and stimulate creative ideas for and from
everyone involved in the creative process.
In other industries, such as video games, a creative director is responsible for the design, vision and
direction of the product, which is a different role to that of a producer or project manager. Creative
directors are sometimes also called lead designer or chief creative officers depending on the specific
company in question. A creative director is ultimately responsible for the quality of the final creative
work. A Creative Director generally gets the glory when a campaign is a success and takes the blame
when it's a failure.
Art Director
The art director reports to the production designer, and more directly oversees artists and
craftspeople, such as the set designers, graphic artists, and illustrators who give form to the
production design as it develops. The art director works closely with the construction coordinator to
oversee the aesthetic and textural details of sets as they are realized. In some broadcast networks or
TV stations, art directors are also in-charged of groups of 3D animators 2D, special effects and
digital composition artists.
Assistant Art Director
The first, second and third assistant art directors carry out the instructions of the art director. Their
work often involves measuring locations, creating graphics and paper props, collecting information for
the production designer and drawing sets. Sometimes a set designer is also the first assistant art
director. In this capacity, they manage the work flow and act as the 'foreman' of the drawing office. In
some TV networks Assistant art directors will also follow up with daily graphic work and animation
helping the art director maintain the work flow and quality control.
Head Designer
Head designers are usually senior designers that report to the Art director and may supervise a small
group of artist helping the art director or assistant art director with particular shows. They may be in
charged of producing graphics and maintaining scenic details for a specific show.
Graphic Designer
A graphic designer conveys information through visual solutions that promote or enhance a service,
product, philosophy or entity. Graphic design is a professional umbrella term for a skill set that can be
applied to a wide range of positions. A good graphic designer has strong interpersonal and marketing
skills, in addition to a keen eye and an adept knowledge of electronic media packages. Graphic
artists work with a variety of materials, including film media, animation, sound, images, illustration,
type, color, and white space. The first step of any project is to identify the needs of the client. The
designer must also consider the target market, taking social or cultural considerations into account.
The process normally starts with a hand-drawn or electronic sketch of the layout, followed by a
mockup or sketch presented for approval. A mockup that is attractive but fails to convey the proper
message or serve the needs of the product in some way will be rejected. Creating a distinctive logo
would also fall to the graphic designer. A graphic designer in a large company normally meets with
department heads or clients to get a complete understanding of the expectations associated with any
assigned project. He or she will also commonly consult with printers or publishers to identify the best
choice of paper, cover stocks, and printing processes. Another type of graphic designer known as a
webmaster designs websites. This position requires knowledge of scripting languages and an active
interest in staying abreast of the newest Web design technologies. In the film industry a graphic
designer is responsible for producing opening and closing credits. This position also requires
specialized knowledge of industry software packages. Newspapers and magazines also employ
graphic artists to layout their publications.
CGI or 3D and or Animator
Computer animation or CGI animation) is the art process of creating moving images with the use of
computers. It is a subfield of computer graphics and animation. Increasingly it is created by means of
3D computer graphics, though 2D computer graphics are still widely used for stylistic, low bandwidth,
and faster real-time rendering needs. Sometimes the target of the animation is the computer itself,
but sometimes the target is another medium, such as film. It is also referred to as CGI
(computer-generated imagery or computer-generated imaging), especially when used in films. To
create the illusion of movement, an image is displayed on the computer screen and repeatedly
replaced by a new image that is similar to the previous image, but advanced slightly in the time
domain (usually at a rate of 24 or 30 frames/second). This technique is identical to how the illusion of
movement is achieved with television and motion pictures. Computer animation is essentially a digital
successor to the art of stop motion animation of 3D models and frame-by-frame animation of 2D
illustrations. For 3D animations, objects (models) are built on the computer monitor (modeled) and 3D
figures are rigged with a virtual skeleton. For 2D figure animations, separate objects (illustrations)
and separate transparent layers are used, with or without a virtual skeleton. Then the limbs, eyes,
mouth, clothes, etc. of the figure are moved by the animator on key frames. The differences in
appearance between key frames are automatically calculated by the computer in a process known as
tweening or morphing. Finally, the animation is rendered. For 3D animations, all frames must be
rendered after modeling is complete. For 2D vector animations, the rendering process is the key
frame illustration process, while tweened frames are rendered as needed. For pre-recorded
presentations, the rendered frames are transferred to a different format or medium such as film or
digital video. The frames may also be rendered in real time as they are presented to the end-user
audience. Low bandwidth animations transmitted via the internet (e.g. 2D Flash, X3D) often use
software on the end-users computer to render in real time as an alternative to streaming or
pre-loaded high bandwidth animations
Illustrator
An illustrator creates art using drawings or paintings. She or he uses her or his talents and tools to
produce images that are two-dimensional renderings of people, animals, objects and nature. The art
may be black and white or have few or many colors in it. Various effects are created by the illustrator
through her use of color, light and shadows. Her or his talents can be used in such areas as
children's books, medical illustrating, fashion design and technical design industries, among others.
Illustrators are important to many mediums and industries. An illustrator is used in advertising to draw
images for packaging, labels and advertising materials. The greeting card and wrapping paper
industries also use illustrators to enhance their products. Most magazines and many books rely on
the talents of an illustrator to generate pictures to accompany text or for cover designs.
Cartoon or traditional Animator
A cartoon animator creates animation for cartoons, animated feature films, advertising, or video
games. There are many different jobs in animation. An animator for a web cartoon might be the only
person working on that cartoon, while an animator for a big-studio feature might be one of dozens.
What a cartoon animator does depends on which job he or she has. A lead animator is essentially the
project manager for the animation process. This person supervises a team of animators and artists,
and makes sure the project is on track and consistent. The lead animator is responsible for making
sure the project follows the established storyboard, and might have some say in staging and acting. A
large-scale animation project might have several animation units, each led by its own lead animator.
Color Correction Specialist
Color specialist in-charged of color correcting film or digital video during the post production phase of
a production project.
A Creative Director position is usually found within the film, fashion, advertising, media or
entertainment industries, but may be useful in other creative organizations such as web development
and software development firms as well. In advertising, this means branding and advertising for a
client and ensuring that the new branding and advertising fits in with the client's requirements and the
image they wish to promote for their company or product. The main aspects of this role are to
interpret a client's communications strategy and then develop proposed creative approaches and
treatments that align with that strategy. Another is to initiate and stimulate creative ideas for and from
everyone involved in the creative process.
In other industries, such as video games, a creative director is responsible for the design, vision and
direction of the product, which is a different role to that of a producer or project manager. Creative
directors are sometimes also called lead designer or chief creative officers depending on the specific
company in question. A creative director is ultimately responsible for the quality of the final creative
work. A Creative Director generally gets the glory when a campaign is a success and takes the blame
when it's a failure.
Art Director
The art director reports to the production designer, and more directly oversees artists and
craftspeople, such as the set designers, graphic artists, and illustrators who give form to the
production design as it develops. The art director works closely with the construction coordinator to
oversee the aesthetic and textural details of sets as they are realized. In some broadcast networks or
TV stations, art directors are also in-charged of groups of 3D animators 2D, special effects and
digital composition artists.
Assistant Art Director
The first, second and third assistant art directors carry out the instructions of the art director. Their
work often involves measuring locations, creating graphics and paper props, collecting information for
the production designer and drawing sets. Sometimes a set designer is also the first assistant art
director. In this capacity, they manage the work flow and act as the 'foreman' of the drawing office. In
some TV networks Assistant art directors will also follow up with daily graphic work and animation
helping the art director maintain the work flow and quality control.
Head Designer
Head designers are usually senior designers that report to the Art director and may supervise a small
group of artist helping the art director or assistant art director with particular shows. They may be in
charged of producing graphics and maintaining scenic details for a specific show.
Graphic Designer
A graphic designer conveys information through visual solutions that promote or enhance a service,
product, philosophy or entity. Graphic design is a professional umbrella term for a skill set that can be
applied to a wide range of positions. A good graphic designer has strong interpersonal and marketing
skills, in addition to a keen eye and an adept knowledge of electronic media packages. Graphic
artists work with a variety of materials, including film media, animation, sound, images, illustration,
type, color, and white space. The first step of any project is to identify the needs of the client. The
designer must also consider the target market, taking social or cultural considerations into account.
The process normally starts with a hand-drawn or electronic sketch of the layout, followed by a
mockup or sketch presented for approval. A mockup that is attractive but fails to convey the proper
message or serve the needs of the product in some way will be rejected. Creating a distinctive logo
would also fall to the graphic designer. A graphic designer in a large company normally meets with
department heads or clients to get a complete understanding of the expectations associated with any
assigned project. He or she will also commonly consult with printers or publishers to identify the best
choice of paper, cover stocks, and printing processes. Another type of graphic designer known as a
webmaster designs websites. This position requires knowledge of scripting languages and an active
interest in staying abreast of the newest Web design technologies. In the film industry a graphic
designer is responsible for producing opening and closing credits. This position also requires
specialized knowledge of industry software packages. Newspapers and magazines also employ
graphic artists to layout their publications.
CGI or 3D and or Animator
Computer animation or CGI animation) is the art process of creating moving images with the use of
computers. It is a subfield of computer graphics and animation. Increasingly it is created by means of
3D computer graphics, though 2D computer graphics are still widely used for stylistic, low bandwidth,
and faster real-time rendering needs. Sometimes the target of the animation is the computer itself,
but sometimes the target is another medium, such as film. It is also referred to as CGI
(computer-generated imagery or computer-generated imaging), especially when used in films. To
create the illusion of movement, an image is displayed on the computer screen and repeatedly
replaced by a new image that is similar to the previous image, but advanced slightly in the time
domain (usually at a rate of 24 or 30 frames/second). This technique is identical to how the illusion of
movement is achieved with television and motion pictures. Computer animation is essentially a digital
successor to the art of stop motion animation of 3D models and frame-by-frame animation of 2D
illustrations. For 3D animations, objects (models) are built on the computer monitor (modeled) and 3D
figures are rigged with a virtual skeleton. For 2D figure animations, separate objects (illustrations)
and separate transparent layers are used, with or without a virtual skeleton. Then the limbs, eyes,
mouth, clothes, etc. of the figure are moved by the animator on key frames. The differences in
appearance between key frames are automatically calculated by the computer in a process known as
tweening or morphing. Finally, the animation is rendered. For 3D animations, all frames must be
rendered after modeling is complete. For 2D vector animations, the rendering process is the key
frame illustration process, while tweened frames are rendered as needed. For pre-recorded
presentations, the rendered frames are transferred to a different format or medium such as film or
digital video. The frames may also be rendered in real time as they are presented to the end-user
audience. Low bandwidth animations transmitted via the internet (e.g. 2D Flash, X3D) often use
software on the end-users computer to render in real time as an alternative to streaming or
pre-loaded high bandwidth animations
Illustrator
An illustrator creates art using drawings or paintings. She or he uses her or his talents and tools to
produce images that are two-dimensional renderings of people, animals, objects and nature. The art
may be black and white or have few or many colors in it. Various effects are created by the illustrator
through her use of color, light and shadows. Her or his talents can be used in such areas as
children's books, medical illustrating, fashion design and technical design industries, among others.
Illustrators are important to many mediums and industries. An illustrator is used in advertising to draw
images for packaging, labels and advertising materials. The greeting card and wrapping paper
industries also use illustrators to enhance their products. Most magazines and many books rely on
the talents of an illustrator to generate pictures to accompany text or for cover designs.
Cartoon or traditional Animator
A cartoon animator creates animation for cartoons, animated feature films, advertising, or video
games. There are many different jobs in animation. An animator for a web cartoon might be the only
person working on that cartoon, while an animator for a big-studio feature might be one of dozens.
What a cartoon animator does depends on which job he or she has. A lead animator is essentially the
project manager for the animation process. This person supervises a team of animators and artists,
and makes sure the project is on track and consistent. The lead animator is responsible for making
sure the project follows the established storyboard, and might have some say in staging and acting. A
large-scale animation project might have several animation units, each led by its own lead animator.
Color Correction Specialist
Color specialist in-charged of color correcting film or digital video during the post production phase of
a production project.
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Art Design and Animation
Title Descriptions:
Below are generic title descriptions to be used as guidelines only. We understand that each job
description may vary in responsibilities depending on clients specific needs.
Below are generic title descriptions to be used as guidelines only. We understand that each job
description may vary in responsibilities depending on clients specific needs.
| Contact Number (305)914-0739 or e-mail to Creative Resource Network |
