Quote:
“Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world.”.
Albert Einstein
“Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world.”.
Albert Einstein
NEWS RELEASE
NEWS RELEASE
IDFX Creative Group's Note:
Feel free to browse our new and improved website pages, including: our Home
index page, work page, showing a research and development section and the
news release page you are reading from now.
index page, work page, showing a research and development section and the
news release page you are reading from now.
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Lighting Continuation from P.1 . . .
filming as well as interiors to complement all
scenes, making it look easy and attractive
during transitions between scenes. This
style of photography and lighting helped
maintain a natural and easy visual flow”
according to director Jimmy Autran. “It helps
maintain a pleasant mood that conveys a
positive message to our audience”.
Locations
IDFX production team scouted to find the
ideal location to provide for all necessary
scenes in the commercial as well as the web
episodes, including all interiors and exteriors
without sacrificing quality. Large locations
were scouted, with big enough rooms to
allow for camera movement and to provide
for the following areas: An area to be
converted into a doctor’s office and
examination room for all doctor's scenes
(IDFX production team provided attention to
detail, to prepare each room needed for the
project to become believable for each scene,
in the commercial, as well as for the web
episodes).
A different location was also provided for all
the web episodes scenes including for the
“Loose the cooler” web episode, kitchen and
dining room scenes.
filming as well as interiors to complement all
scenes, making it look easy and attractive
during transitions between scenes. This
style of photography and lighting helped
maintain a natural and easy visual flow”
according to director Jimmy Autran. “It helps
maintain a pleasant mood that conveys a
positive message to our audience”.
Locations
IDFX production team scouted to find the
ideal location to provide for all necessary
scenes in the commercial as well as the web
episodes, including all interiors and exteriors
without sacrificing quality. Large locations
were scouted, with big enough rooms to
allow for camera movement and to provide
for the following areas: An area to be
converted into a doctor’s office and
examination room for all doctor's scenes
(IDFX production team provided attention to
detail, to prepare each room needed for the
project to become believable for each scene,
in the commercial, as well as for the web
episodes).
A different location was also provided for all
the web episodes scenes including for the
“Loose the cooler” web episode, kitchen and
dining room scenes.
Since IDFX had to work within a tight
schedule during production and to maximize
efficiency, IDFX’s team found ideal interior
locations in close proximity to all the exterior
locations they needed for the commercials
and all web episodes. A restaurant for the
family and their family scenes. A taxi street
and all interior locations were found in the
same area.
Restaurants and streets in the same area
that were not crowded were suggested, so it
would maintain an appeal and pleasant feel
while projecting a generic look so it could
give the feeling that it could be anywhere
within the United States.
As always, catering was great, providing a
great menu for talent, end client, agency and
crew at al times.
Post
All post production was done at IDFX
facilities, while keeping with its best tradition
in client’s services to maximize quality
delivery and efficiency. IDFX enjoys
becoming an extension of the advertising
agency creative and marketing team during
each and every campaign.
schedule during production and to maximize
efficiency, IDFX’s team found ideal interior
locations in close proximity to all the exterior
locations they needed for the commercials
and all web episodes. A restaurant for the
family and their family scenes. A taxi street
and all interior locations were found in the
same area.
Restaurants and streets in the same area
that were not crowded were suggested, so it
would maintain an appeal and pleasant feel
while projecting a generic look so it could
give the feeling that it could be anywhere
within the United States.
As always, catering was great, providing a
great menu for talent, end client, agency and
crew at al times.
Post
All post production was done at IDFX
facilities, while keeping with its best tradition
in client’s services to maximize quality
delivery and efficiency. IDFX enjoys
becoming an extension of the advertising
agency creative and marketing team during
each and every campaign.
IDFX / Creative Group
825 NW 126 COURT MIAMI, FLORIDA 33182
Phone 305-551-2501 F
F 305-384-7022
Info@IDFXPost.com
Jimmy Autran e-mail: jautran@idfxpost.com
IDFX Creative Group Division e-mail Mail@idfxpost.com
www.idfxpost.com
825 NW 126 COURT MIAMI, FLORIDA 33182
Phone 305-551-2501 F
F 305-384-7022
Info@IDFXPost.com
Jimmy Autran e-mail: jautran@idfxpost.com
IDFX Creative Group Division e-mail Mail@idfxpost.com
www.idfxpost.com
Continuation from P.1. . . IDFX produces a 70sec.
commercials and web-episodes for NovoLog FlexPen !
commercials and web-episodes for NovoLog FlexPen !
P. 2
| Double click on the slides above to enlarge the behind the scenes pictures |
